Analytics Is The Discovery And Communication Of Meaningful...

Analytics is the discovery and communication of meaningful patterns in data. Especially valuable in areas rich with recorded information, analytics relies on the simultaneous application of statistics, computer programming and operations research to quantify performance. Analytics often favours data visualization to communicate insight. Why you need analytics? ïÆ' ¼ To measure and track your results across time ïÆ' ¼ To understand your visitors, leads, prospect ïÆ' ¼ To understand, track and improve the mechanisms used to convert your first visitor into valuable customers. In today’s complex business environment, the field of data analytics is growing in acceptance and importance. It is playing a critical role as a decision-making resource for executives, especially those managing large companies. To shed more light on how companies are taking advantage of analytics, â€Å"Deloitte Analytics† commissioned The Analytics Advantage, the first in an annual series of surveys focusing on the state of analytics readiness at leading corporations and what the future holds. In general every company Compete on Analytics in the following way: Today, organizations are working in a profoundly aggressive and complex environment where new advancements, items and administrations are making new commercial ventures, changing client practices and driving new rivalry. In this environment, authoritative choices should be founded on precise and clever information. TCS progressed investigation abilitiesShow MoreRelatedEssay On Big Data930 Words   |  4 Pagestraditional data pertaining to citizens. A smart city utilizes IoT sensors, actuators and technology to connect components across the city. Data gathered from various segments is analyzed and patterns are derived from the collected data which helps in decision making. Big data analytics is the use of advanced analytic techniques against very large and diverse data sets. Data sets whose size or type is beyond the ability of traditional relational databases to capture, manage, and process the data withRead MoreCollaborative Big Data Analytics And Visualization2754 Words   |  12 PagesCOLLABORATIVE BIG DATA ANALYTICS AND VISUALIZATION A LITERATURE REVIEW Abdulazeez Adejumo Department of Computer Systems Technology North Carolina Agricultural Technical State University aadejumo@aggies.ncat.edu MARCH 2015 Abstract This paper discusses collaboration using big data analytics and visualization. It tries to bring to fore the advantages of collaborative analysis using visualization tools. How information visualization can enhance effective collaborative decisionRead MoreBig Dat An Essential Part Of Every Business Operation2767 Words   |  12 PagesIntroduction: You may have heard the term â€Å"Big Data† often these days and the importance of analytics attached to it. The availability of good data set and analytics of it provide organizations ability to understand consumer behavior and future prospects. This has now become an essential part of every business operation. Data itself is not a new thing to humans, written records have been in existence since 4th millennium BC. What has changed recently is that with digital inventions and significantRead MoreAnalytics Is The Discovery, Interpretation, And Communication Essay1931 Words   |  8 PagesAnalytics is the discovery, interpretation, and communication of meaningful patterns in data. Especially valuable in areas rich with recorded information, analytics relies on the simultaneous application of statistics, computer programming and operations research to quantify performance. Analytics often favours data visualization to communicate insight. Organizations may apply analytics to business data to describe, predict, and improve business performance. Specifically, areas within analyticsRead MoreLiterature Review On Business Intelligence2107 Words   |  9 PagesLiterature Review On Business Intelligence Architecture 1. Introduction: Business Intelligence is a concept or technique which refines the raw data into meaningful information in order to get strategic or business decisions to the organizations. It deals with many concepts like data mining, online analytical processes(OLAP), Data warehousing. The purpose is to upgrade the attribute of inputs, its timely nature to the business decision process. It is used to recognize the capacity availableRead MoreImpact Of Big Data Technology On The Field Of Accounting And Management Essay2087 Words   |  9 Pagesdiscuss the influence of big data analytics as a proposed solution to improve and develop BSC model, and then investigate BSC model in a big data environment. 1. Introduction The increase of performance measurement systems (like Balanced Scorecard (BSC)) complexity has led to an increase in the amount of data (created by smart devices, RFID technologies, sensors, social media, video surveillance and more) to be acquired, processed, and analyzed to provide meaningful information to support decision-makingRead MoreA Report On A Hospital Information System1599 Words   |  7 PagesInformation System (HIS) refers to the information system used in hospitals for efficiently managing a huge data generated all-round the year. It deals with monitoring of the health status, provision of different services, drug stocks and consumption patterns, equipment status and availability, Finances and revenue management. Thus, a HIS can be installed in order to manage any of these. These systems help the hospitals in keeping an accurate, relevant and up to date information from various sources andRead MoreSupply Chain Management : Acme Mexico City Management2021 Wo rds   |  9 Pagesthis paper is to determine the various operations management techniques that can be engaged by Acme Mexico City in an effort to increase its profits and expand operations globally. The three operations management techniques to be examined are Data Analytics, linear programming, and sustainable supply chain management. This report finds that data-driven decision-making involves the collection, mixing and examining of data received from multiple sources throughout the organization. Acme gathers informationRead MoreSLA Lg teaching methods approaches7312 Words   |  30 Pagesfor teaching and learning modern languages does not exist. Instead, teachers now acknowledge the need to adopt an informed eclectic approach, incorporating elements from the range of methods available. Most language teaching today emphasise oral communication, although many Higher Education programmes, including some CRAMLAP questionnaire respondents, place greater emphasis upon grammatical ma stery and reading. In attempting to define what ‘method’ is, we can consider Edward Anthony’s tripartiteRead MoreTB11e 1031145 Words   |  125 Pageslaw of commerce c. law of trade d. law of documents e. law of freedom ANSWER: a (page 262) National:   AACSB Analytic;  Communication; AICPA BB-Legal 2. The ______________ evolved in commerce over the centuries. a. law of invention b. law of commerce c. law of trade d. law of documents e. none of the other choices are correct ANSWER: e (page 262) National:   AACSB Analytic;  Communication; AICPA BB-Legal 3. The ________________ means that there are also responsibilities imposed on parties who commit

Wilkinson Stores Customer Service Satisfaction - 3145 Words

DEDICATION I dedicate my dissertation to my family and friends. Special appreciation to my loving mother Mani lad for the encouragement and support she has given me over the last three years. As well as support from my sister’s too and would like to thank my late father too. I would not be where I am without you all helping and supporting me. I would also like to thank a very special friend for all her help and support Manisa Patel. She has been very supportive throughout my dissertation as well as knowing her within the three years. I am very grateful to know her thank you so much. ACKNOWLEDGEMENT The researcher would like to sincerely thank the efforts of her supervisor Carol Hughes for the help, support and guidance given†¦show more content†¦All this will relate to the aims of the research and overall customer service satisfaction. I will be having Questionnaires which will be the main source of the investigation to show more of a clear understanding. Also I will be interviewing the Manager’s within Wilkinson to get more of an understanding of what they think is a good customer service satisfaction. CHAPTER ONE – INTRODUCTION 1.1 AIM ‘’To investigate customer service satisfaction within Wilkinson Hardware Store’’ 1.2 OBJECTIVES 1) Identify customer satisfaction 2) To analyse issues relating to customer satisfaction and sales assistances 3) Identify how Wilkinson’s can improve customer satisfaction 1.3 INTRODUCTION The aim of the study is to investigate the relationship between Wilkinson’s and their customers. The aim is based on researching how many different methods are used relating to customer strategy, and to see how staff communication works with the customer’s. There are three objectives and each one of these concentrates on a specific element within customer satisfaction. The first objective will be to research customer satisfaction what they would like to see in Wilkinson’s for them to come back to spend their money in the store. By this will show what strategies and motivation will need to be used. The second objective is toShow MoreRelatedPenney s Five Forces Theory Essay1124 Words   |  5 Pagesfirst store. In 1907, James bought out his two partners, and he open stores through the mountain west for the next six years. In 1913, J.C. Penney became a corporation, and James moved his operations to New York for better access to suppliers and manufactures. JCP had 83 stores by 1915. â€Å"Private labels allowed Penney to control quality and provide lower prices to customers compared to the price of most brand name items,† (Hitt, Ireland, Hoskisson, 2016). J.C. Penney had nearly 1,496 stores in 1936Read MoreStrategic Marketing Management Essay7428 Words   |  30 PagesORGANIZATION Wilkinson RETAIL STORE INTRODUCTION: â€Å"Businesses must respond to change in order to remain competitive. Developing appropriate strategies, which allow progress, is essential. Wilkinson was founded in 1930 as Wilkinson Cash Stores by James Kemsey Wilkinson and has remained largely in the hands of the founding family since its establishment. Wilkinson’s growth places it in the top 30 retailers and is a prime example of a business that has responded to changing customer needs throughoutRead MoreBuzz Essay1674 Words   |  7 Pagesof staff in stores across the country. Although the industry has seen very little growth in recent years, Omega has successfully increased its market share through a policy of lowering prices (the company claims to have reduced prices by 7.5 per cent between 2004-2009) and improving customer service. It currently holds a dominant share of the UK market in its core business and is growing rapidly in related areas. The company plans to continue expanding in the UK, opening up new stor es on brownfieldRead MoreHistorical And Current Marketing Theories1467 Words   |  6 PagesComparison and Contrast Analysis How are companies such as Ford, Wal-Mart, Apple, and Nike implementing branding as a form of marketing? According to Wagner (2013), businesses have five factors that may cause failure: lack of dialogue with the customers, lack of differentiation, inability to communicate value propositions, weakening of leadership, and failure to have a successful business model. Operating a business can be challenging and rewarding. Success is achievable by attaining a goal internallyRead MoreBusiness Analysis : Nordstrom, Inc.2405 Words   |  10 Pagesstylish so this specific company works well with something I love to do often. I also shop at this particular store quite frequently. I would like to focus on how Nordstrom, Inc. should consider expanding into Europe. I have been to Europe a couple of times including studying abroad and I’ve noticed that all the major European cities have their fair share of upscale and high-end retail stores. I think Nordstrom being an upscale retailer wou ld fit in perfectly in one of the popular cities in Europe.Read MoreMarket Orientation Process Of Blockbuster2186 Words   |  9 Pagesenvironment, the prime objective of any firm is to gain the profit and to achieve its goals successfully (Sokolowski, 2013). For this, companies focus on the market orientation to have the clear picture about the market and strategies that can increase its customer base and help to achieve its objectives. But, there are different types of factors like PESTEL and marketing myopia, which affect their objectives and the business growth of the company. In this report, the implementation market orientation of BlockbusterRead MoreCafà © Co Case Study Part I3202 Words   |  13 Pagescompany goals and values by establishing higher wages for baristas, better internal communication or learning and development. HR directors are now part of the board and HR policies have been integrated into the business goals. Collegiality amongst store managers and employe es has been promoted and HR managers were given a more advising function offering support to other areas. Word count: 271 Question 2: Kim, the HR manager, is trying to convince line managersRead MoreThe Dry Cleaning Company1568 Words   |  7 Pagescompetitor is to build the new and current customers’ experience. One of Sheldon’s Uncle’s recommends of a pickup and drop off service would serve to enhance that experience for each customer’s convenience. The service would add an advantage over the new competition establishing themselves. The service would require additional employment, but would benefit for the net income with service charges that can increase the revenue for the company. The concierge service could provide a differentiation competitiveRead MoreCorporate Strategy of Tesco4090 Words   |  17 Pages2008 P18 Appendix 3: Tesco UK store formats, 2008/09 P 19 Introduction The company that our group has chosen to analyse is Tesco. Tesco was founded in 1919 by Jack Cohen who began his new venture by selling surplus groceries from a stall in the east end of London; One his first day he made  £1 profit and  £4 of sales (Tescoplc.com [history]). Tesco has come a long way since then and is now one of the largest food retailers in the world, operating around 2,318 stores and employing over 326,000 peopleRead MoreHuman Resources Management-McDonalds3120 Words   |  13 Pageswith the employee relationship and its recruitment, training development, performance management, rewards and employee strategies. The basic activities followed by HRM are that of providing services to internal customers. These include central management team leader, line managers and employees. The services covering all the aspects of HRM like human resource planning, recruitment and selection, employee development, employee rewards, health and safety management, employee relations and welfare.

Internet Marketing Research & Marketing Plan Of Amazon - Professor No

Introduction: Internet marketing or online marketing is the approach where the marketers are promoting the products with the help of internet. Under this process, the marketers are trying to maintain customer relationship with electronic media such as through e-mail, social networking site, along with the wireless media also helps in different promotional activities (Tuten and Solomon, 2013). In contemporary time, internet is associated with every marketing activity as it is combination of creative and technical aspect. Amazon is one of the leading virtual organisation has been chosen in order to understand the importance of internet marketing in present situation. At first the marketing through the internet is has been understood through this assignment and after that, using different digital marketing communication how marketers proceed in promotional process are described in this part (Chan et al. 2014). In order to understand the entire part the learner need research based proof where he or sh e has done a primary and secondary research. Based on that research and knowledge an internet-marketing plan has been prepared at last section. Are You Daunted by the Thought of Due Assignments? Avail Our Services and Receive Assignment Help from Experts. 1.1 Explain the elements of internet marketing: There are several elements of the internet marketing are observed such as search engine optimization, banner advertising, pay-per-click, email marketing, social media marketing, content media marketing etc those are mentioned below: In order to increase brand visibility, website hit and target the better audience the marketers are trying to optimize the website content. Through search engine optimization, as the existing websites are reviewing so for internet marketing search engine optimization is very important. The research as referred by Idemudia (2014) through implementing the keywords customers are searching for the product and information regarding the Amazon. Moreover Amazon is itself virtual organisation, where it does not possess physical setup. As the organisation only provides the products and service through online, so internet marketing is principle function for this organisation (Tsekouropoulos et al. 2013). With the help of internet marketing plan, the organisational management are giving advertisement through banner for effective area in order to attract more customers. As viewpoint of Artusi and Maurizzi (2014), PPC or pay-per-click is another element of internet marketing by which the marketers are putting the advertisement through search engine optimization page. With the purpose of controlling the cost of internet marketing campaign, the management of the Amazon uses this PPC elements. The most cost-effecting internet-marketing element is email marketing. Through e-mail marketing, the management of Amazon want to increase sales volume along with make loyal customers of the organisation. Apart from that, up-sell and cross selling is affected by this approach. Amazon uses extensively up-selling and cross-selling process in their site Goodrich (2013). Above all, the most effective internet-marketing element is social networking site. As per report, 83% educated people of the UK are as sociated with social networking site thus, the marketing campaign is mostly affected by the social networking element. 1.2 Evaluate the internet marketing mix: Amazon is the largest virtual retail organisation in USA and provides service to several countries such as France, Germany, Canada, UK, Brazil, China, Japan, and India through differently designed websites. As per organisational vision, the organisation is trying to holding the leading position in world market through excellent service as the organisation operates the business activities through internet. The organisation is virtual organisation so the management of the organisation is very much concern about this (Jones, 2013). The website of the organisation has designed based on attracting the customer and business portfolio. Being the virtual organisation the website is only space for sharing the information and for that reason the organisational management uses the website page more effectively. The research as referred by Zimmerman and Ng (2013) the organisation provides limited information with more picture in home page. Through website or internet marketing, the management of the Amazon can attracts diverse group of people along with the customers belong from diverse geographical region. Moreover, the organisation posts the real photo along with post the every information regarding the provided products and service through the websites along with guarantee. Thus, it can say that the organisation follows effective internet marketing mix (Bocanu, 2015). 1.3 Compare internet marketing tools e-tools: As earlier said that there are several internet-marketing elements help the internet business activities so those elements comprise with several tools. As for example, search engine optimization comprises with site auditor, keyword ranking, link manager, site finder, backlink explorer, website directory and Google webmaster tools. On the other hand, social media comprises with social stream, social monitor, Facebook, Twitter, YouTube etc. Likewise, content marketing comprises with content manager, Blog manager and order content etc, whereas PPC contains with Google Adwords and Google Adword Insights (Hussain et al. 2012). The organisational management of Amazon uses those above mention e-tools. In accordance with Jones (2013), in order to generate more revenue and high profit the organisational management uses Princingis. Apart from that, the organisation has to communicate with the customers for attracting the customers and on that situation IMC has been used under e-tool. In addition, as per present report numerous customers are using Smartphone and searching the information through mobile phone. In such instance, the organisation uses ProTexting that used in mobile phone. Therefore, using this e-tool the organisation can attract most of the customers. The research referred by Annunziata and Vecchio (2013) like attracting the customer, it is also organisational managements responsibility to observe the sales volume along with attracting the customers. Thus, the organisation uses RankTracer by which the organisation can trace the sales volume so that the management can understand that their business strategy is effective for business development or not (Porterfield et al. 2013). 1.4 Interactive order processing: The e-commerce is used for providing authentic brand towards the customers with proper service interactive order processing is used. In the course of this process, marketers are trying to improve the online shopping process by several steps. Moreover, Buhalis and Neuhofer (2012) opined that, during processing the order, the customers search the detail information related to the organisation and the provided products. After that, the customers give the order after checking the confirmation of the delivery date. Moreover, in order to provide best online experience, the organisation maintains strong supply chain management and track the given order continuously. Then the organisation delivered the products towards the respective customers (Lindridge et al. 2014). As the organisation Amazon does not possess physical setup, so provided service should be very effective and has to provide the product same to same as per clients requirement. 2.1 The mechanics of search engine marketing: Being a virtual organisation the management of Amazon wants to adopt every new technique to provide extra facilities towards the customers. Search engine Optimization is the most effective internet marketing elements that comprises with several search engine page (SERP) such as Google, Yahoo, Bing etc. Amazon posts the advertisement through the entire SERP form in order to attract more customers. As opined by Maireder (2014) although there are several internet-marketing elements are using for customers but most cost-effective method is SEO process. As per statistics, it can say that 78% customers are using Google for searching the information regarding the Amazon. Zhang et al. (2012) asserted that, in order to generate profit Google helps mostly among the entire search engine page. There is no other area apart from internet for sharing the information regarding the organisation, thus, the marketers are completely depending on the internet. The organisation post some information in the search engine page and when the customers entry a query for Amazon, then the SEO page provide the information those are provided the organisation. Apart from that, during placing the order the customers search through SERP and after alternative search place the order through SERP page (Davidavi and Sabaityt, 2014). 2.2 Write the copy for suitable opt-in email marketing newsletter: Newsletter: adopted Opt-in e-mail by Amazon Amazon is using simple mode of e-mail marketing under internet marketing. Internet marketing as help to share the organisational information with the customer, similarly, internet system aids to track the customer report and their sales behaviour. Under e-mail marketing, the organisation is able to short list the information regarding the potential customers by opt-in and opt-out facilities. In the course of internet marketing the organisational management, makes approach very personally that make feel very special the customers in customer perspective. Thus, it can say that the effective opt-in email marketing helps the organisation to make numerous customers in one time. Through Opt-in e-mail, the organisational management can send the e-mail towards bulk amount of customers. In such condition, through this approach, the organisation is able to maintain relation with numerous customers. Apart from potential customers, the entire group of customers are also attracted through Opt-in mail without any extra monetary charges. Moreover, as Opt-in e-mail marketing helps the organisation to maintain the personal relation through video, chart graphics so it is most simple way by which the organisation is able to continue the business activities (Gul and Boz, 2012). 2.3 Best practice in online public relations: The best practice that the Amazon is using for maintaining public relation is social networking sites such as Facebook, Twitter, Google+ etc and through different kind of Smartphone apps. In order to share the organisational information with the potential customers the organisation has its own websites that are effectively designed (Porterfield et al. 2013). Moreover, as the organisation provides service in various countries so the organisation has designed different websites after conducting the market survey in different nation. According to Zhang et al. (2012), the social media is most effective internet marketing in order to maintain good relation with the organisation as 83% educated people are associated with any social networking site and through social networking site the provided advertisement and maintain relation is cost effective. As the organisation is virtual organisation, so the organisation has designed single website for using both organisation as well as customers. Through that website as the organisation can share the information of the organisation, likewise, the customers are also can gain knowledge regarding the organisation, place the order for online shopping, provide some suggestion through same websites (The Independent, 2014). In addition, currently the customers are installed several apps in their phone for placing the order from the organisation. Thus, through social media, organisational websites, as the organisation can maintain the public relation, similarly, the organisation gets help through e-mail marketing in case of maintaining the good relation with public (Lindridge et al. 2014). 2.4 Demonstration the process of how business can use new digital media communities, eg file sharing sites The research as referred by Jones (2013) as the organisation uses several SEO, e-mail marketing, similarly, some digital communities site such as Facebook, Twitter, Flickr are used by Amazon for sharing the file. The organisational management uses Facebook, Twitter for sharing the normal file and Flickr for sharing the file of photos. After that, the organisational management makes community and invite customers to search the products and service of the organisation. Moreover, the organisation also requests for sharing their complaint along with suggestion and the entire feedback. This approach has helped the organisation to create its brand image and reputation in the market that is the intangible asset for the organisation (Goodrich, 2013). 3.1 Conduct secondary market research: Amazon is the leading online retail organisation based on USA. In present situation, the organisation is providing service to UK, Germany, France, China, Japan and India etc. Although the organisation is holding the leading position in USA, but the organisation is facing issue in UK. the generating rate of the revenue is also very less where the organisation is able to increase 12.6% in 2013-2014 fiscal year. As per the statistics, the organisation has invested lump sum amount of financial resources in advertise approach, in order to attract the customers. As per report of 2012, the organisation was able to increase the revenue from $1.4 billion to $5.35 billion in 2011, whereas in the year 2012, the organisation was able to increase the revenue from $1 billion to $6.48 billion (The Independent, 2014). Actually, the organisation those are providing service through traditional mode, those organisation provides the service through online mode along with the offline mode. Moreover those organisation such as John Lewis and Dixons are providing good facility towards the customers by which the customers can get the required product through click and collect approach. In such condition, the organisation is providing advertisement through social networking site that is most effective for increasing the revenue of the organisation (Hussain et al. 2012). 3.2 Design an online survey: Appendix: How far do you agree about the website of the latest approvals and latest information provided by the websites? Strongly agree Agree Neutral Disagree Strongly disagree Which SEO is most effective as per your point of view? Google Yahoo Bing Other How much effective the organisational website is per your view? Most effective Effective Not effective How far do you agree that the organisation is able to maintain good relation with the customers? Strongly agree Agree Neutral Disagree Strongly disagree What is the viewpoint regarding website of the Amazon? Excellent Good Average bad 3.3 Use of electronic customer relationship marketing: In order to maintain the data regarding the customer in proper way the organisational management of Amazon uses e-CRM or electronic customer relationship marketing. In the course of ECRM, the organisational management accumulates the information regarding the customers, feedback and most importantly the suggestion of the customer expectation from the organisation. After accumulating the entire information, as the organisation provides service towards the customers that service is most effective. Thus, the service will easily can affect the customer requirement along with fulfil the expectation. Thus, it can say that through e-CRM the organisation can maintain good relationship with the customers (Chan et al. 2014). 4.1 Preparation of outline of internet marketing plan: The Amazon is one of the leading virtual organisation provides products and service through online mode. Moreover, the entire business activities are operated by the internet. Thus, a proper internet-marketing plan helps the organisation to gain competitive advantage over the other competitive organisation such as eBay. After analysing the environment, competitor, network and conducting the SWOT analysis, the organisational management has made the plan that is discussed below: Environmental analysis: The organisation Amazon established in the year 1994 and provides service in current time. Although the organisation has faced issue in the year 2009, during recession due to economic crisis, but the organisation is able to overcome the issue. Although the present economical position of UK is quite good, but, as the customers are price sensitive in nature, so the respective organisation has to design effectively. In present situation, the customers get several numbers of information during alternative search and other competitor organisations use SEO for posting the advertisements. Thus, following every rules the organisation should design the internet-marketing plan (Artusi and Maurizzi, 2014). Competitor analysis: In present situation, the bargaining power of buyers is more comparing to the suppliers. Thus, the management of the organisation has to design the pricing area with comparing with others. Apart from that, threats of new entrants and substitute product are very high. Thus, the website should design in such a way so that the organisation can give tough competition towards other competitive organisation (Idemudia, 2014). SWOT analysis: After analysing the environment and competitor, the management of the organisation has conducted the SWOT analysis to understand the strength and weakness. Moreover, in order to plan the effective internet marketing the opportunity and threat should be informed. Amazon is one of the strong market-leading organisations with strong economic condition. However, the organisation provides the product with little high cost. In such position, this is its weakness. As the economic condition of the nation is good so the organisation can get opportunity from this site (Maireder, 2014). After conducting the above mention step the organisation makes the plan through 5 steps: Define the customers: At first step the organisation has to choose the potential customers demographic base. Moreover the organisation has to decide that for which age group, income group of customers want to provide the service. In addition, after deciding the customers the organisation will proceed in next step (Tsekouropoulos et al. 2013). Choosing the target: The organisation cannot provide service haphazardly. In such instance, the organisation compels to choose the target or competitor. After targeting the competitor the organisation decide the pricing factor for the customers. For that reason, the organisation has to create different spreadsheet and add the venue regarding the internet-marketing venue of the Amazon (Hussain et al. 2012). Budget: The management decides the budget for implementing the internet marketing in effective manner. Thus, the organisation set the priorities of the organisation and as per list, the organisation can implement pay-per-click advertising. Moreover, providing newsletters and banner, the organisation can provide the information regarding the organisation (Lindridge et al. 2014). Creating the ad content: The organisation has to understand what facilities it is providing for the customers and as per that benefit; the organisation should design the advertisements. Amazon is providing appstore, book depository, game studios, instant video etc so for the customer, the organisation provides entertainment. Thus, coupons or offer is effective marketing strategy that can provide by the organisation. Under internet marketing campaign, the designer posts the text the ad with offer and discount in order to attract the customers (Porterfield et al. 2013). Tracking and monitoring the ad: After posting the ad through different search engine optimization, the organisational management is reviewing and tracking the customer view and behaviour. 4.2 A presentation on pay per click advertising: An effective internet-marketing element is pay-per-click and in order to provide advertisements the organisation mostly uses this technique. Through this process, the organisational management design the pay per click advertisement approach and attract the customers to watch that. The website owner or the publisher gets money per click by the customers or others. As for example, the Amazon has designed the websites with the provided products. when the customers are clicking for placing the order or searching the information then the organisation is promoted and the publisher get money (Buhalis and Neuhofer, 2012). Conclusion: The assignment deals with the internet marketing where several where at first the marketing concept has been generated through internet approach. After that, the learner has understood that in order to promote the internet marketing which strategies should be implemented. In third step, conducting the secondary as well as the primary research the knowledge regarding the uses of internet marketing is included. At last, the learner has made one internet-marketing plan for improving the business operation of the Amazon. Reference List: Books: Jones, K. (2013). Search Engine Optimization. New York: Wiley. Porterfield, A., Khare, P. and Vahl, A. (2013). Facebook marketing all-in-one for dummies. Hoboken, N.J.: John Wiley Sons. Tuten, T. and Solomon, M. (2013). Social media marketing. Boston: Pearson. Zimmerman, J. and Ng, D. (2013). Social media marketing all-in-one for dummies. Hoboken, NJ: Wiley. Journals: Annunziata, A. and Vecchio, R. (2013). Web marketing strategies of food producers in Italy: a competitive analysis. International Journal of Internet Marketing and Advertising, 8(1), p.1. Artusi, M. and Maurizzi, A. (2014). The Involvement Process through the Internet in the 2010 Italian Regional Elections. Journal of Political Marketing, 5(2), pp-256-287 Buhalis, D. and Neuhofer, B. (2012). Everything you need to know about internet marketing. Annals of Tourism Research, 39(2), pp.1266-1268. Chan, J., Schon, S., ONeill, K. and Masson, P. (2014). Infertility and the internet: ethical concerns in medical marketing. Fertility and Sterility, 102(3), p.e42. Davidavi ien, V. and Sabaityt, J. (2014). The Analysis of Research on Internet Marketing. Verslas: teorija ir praktika, 15(3), pp.220-233. Goodrich, K. (2013). Effects of age and time of day on Internet advertising outcomes. Journal of Marketing Communications, 19(4), pp.229-244. Gul, H. and Boz, M. (2012). Marketing on the internet, online reservation; a survey on intercity bus companies. Journal of Internet Applications and Management, 3(1), pp.5-30. Hussain, W., Rahman, M., Mujani, W., Zainol, Z. and Yaakub, N. (2012). Internet marketing strategy for Malaysia medical practitioners. Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing, 12(1), pp.13-21. Idemudia, E. (2014). The Visual-Cognitive Model for Internet Advertising in Online Market Places. International Journal of Online Marketing, 4(3), pp.31-50. Lindridge, A., Henderson, G. and Ekpo, A. (2014). (Virtual) ethnicity, the Internet, and well-being. Marketing Theory. Maireder, A. (2014). Follow the Connections! Finding the Big Picture of Internet Communications. GfK Marketing Intelligence Review, 6(2). Tsekouropoulos, G., Andreopoulou, Z., Koliouska, C. and Katsonis, N. (2013). Marketing and organisational evaluation of rural firms in the internet. International Journal of Technology Marketing, 8(3), p.272. Zhang, L., Jansen, B. and Mattila, A. (2012). A branding model for web search engines. International Journal of Internet Marketing and Advertising, 7(3), p.195. Websites: Bocanu, C. (2015). The Mechanisms and Function Principles of Search Engines. [online] softpedia. Available at: https://archive.news.softpedia.com/news/The-Mechanisms-and-Function-Principles-of-Search-Engines-79905.shtml [Accessed 15 Jan. 2015]. The Independent, (2014). Amazon UK sales growth slows as competition step up their game. [online] Available at: https://www.independent.co.uk/news/business/news/amazon-uk-sales-growth-slows-as-competition-step-up-their-game-9104413.html [Accessed 15 Jan. 2015].

Monologue for Educating Rita free essay sample

Frank is wearing shorts, a short sleeved shirt and a handkerchief with tied corners on his head looking every inch the out of place, quintessential British man on holiday, slightly sweaty and flustered from the Australian heat. The study is small and untidy but quite reminiscent of his office back in England. Frank starts to unpack his belongings, putting books into shelves, he starts smiling oddly at a new copy of Roger McGoughs poems, he opens the book and reads the inscription aloud; Frank: Im gonna be dead clever ear and say ‘Education is not the filling of a bucket, but the lighting of a fire. W B Yeats. You lit my fire Frank. Maybe youll understand this now Rita Frank: W B Yeats, Thanks for reminding me Rita ‘The Wild Swans at Coole’ springs to mind again! The musings of a middle aged man like myself. I lost the appetite for being a poet long ago and now all I have left is nothing except the acrid taste of whisky in my mouth. We will write a custom essay sample on Monologue for Educating Rita or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Stage directions – Franks voice trails off with a sigh. He places the book on his desk with a small smile and continues to unpack. Unpacks the nude painting. Examines the painting and laughs. Frank – Ha look at those tits! Stage directions – Hangs painting on the wall, stares for a while musing with his hands on his hips then walks over to the window, sitting on the ledge looking outside, pondering. Frank – My, how I was intellectually seduced by her. She never conformed to what students were meant to be, let alone a woman! She never had a classical education yet she was incredibly intelligent without realising it, I fell in love with that, I found that an enduring and rare quality that I wanted to nature. But I had to make her conform to pass her exams, I never wanted to, I never wanted to take away the bit about her that I loved in order to achieve what she wanted, that was selfish of me, I called her my Frankenstein! Stage directions – Bangs fist on table. But I thought she was losing part of her innate brightness and original thought and that was never my intention, I wanted to keep that, to nature that and see her grow beyond the constricting confines of educational bureaucracy! What questions remain unanswered? What questions remain unasked? Why do we live our lives with our true feelings hidden away, a fear imposed upon us through fear of failure and rejection? I know why she is always running around in my mind, it is because she is meant to be there. Never have I encountered such voracious and vociferous yet simply beautifully intendant woman not content with the chains society had imposed on her, she reminded me of a song bird in a cage, waiting to be freed, I’d like to think that I helped, she certainly helped me. Every heart sings a song, incomplete, until another heart whispers back. Those who wish to sing always find a song. At the touch of a lover, everyone becomes a poet. I feel like a poet again! She said I lit her fire? Was she hoping that would be reciprocal? Because it is, I think she knows that she ignited my passions again and I did not thank her enough, I was foolish in my coyness, was she my last chance at true love? Maybe the poets are right, maybe love is the only answer? Stage directions – Frank goes to poor himself a drink but resists, slowly puts down his glass on the table and walks towards the door. Frank – No! I think Frost can help me here; Stage directions – Frank looks up longingly and with thought. Frank I think I shall be telling this with a sigh somewhere ages and ages hence, Two roads diverged in a wood, and I, I took the one less travelled by, and that, has made all the difference Stage directions – Goes to try the door, but its stuck, he steps back admiring the door Frank – It looks like there are some things you just can not escape. Stage directions – Barges the door open with his shoulder and exits the room End Commentary Structure Examine contextual background Own awareness of adult education Nelson Mandela said Education is the most powerful weapon which you can use to change the world But conversely Oscar Wilde stated that Education is an admirable thing, but it is well to remember from time to time that nothing that is worth knowing can be taught As a mature student I can see the value of both, the lessons that experience has taught me and the knowledge gained from education and it is through continued education that drives me towards my goals and I have the experience and passion to get there, something sometimes lacking in a less mature mind. Rita sought education to create a better life for herself and through that pursuit found herself and a friend. She helped Frank possibly realise that he wasn’t so useless after all and got the education she so desired. Comment on my choice of content and what it shows about frank and how he changes over the play Rita is a working class Liverpudlian and aspires to a higher social and academic level so that she may have choices and Frank is a disillusioned alcoholic and failed poet with slowly diminishing choices. As Rita progresses, Russell uses a range of dramatic techniques and tensions between the two characters to explore themes of the personal, class, relationships, gender, dependence, superiority and education, and the structure shows a clear crossover within their respective roles. I felt I needed to convey this change and crossover in my monologue, that bitter sweet feeling of nostalgia, of choices and chances not taken, that black comedy and almost Shakespearian tragedy that we are left with at the end of the play, of a chance of love lost. I wanted to show the emotional change within Frank and the passion that Rita had reignited. Comment on my choice of speech, style, vocabulary Frank has a wide lexicon and vast knowledge of classic English literature. I wanted to include references to this literature knowledge with material already discussed in the play (Roger McGoughs, W B Yeats) to keep in character and theme and also some outside material such as Robert Frost to show his love of poetry is still somewhat alive. In choosing to write a monologue for Frank I was aware that to convey these aspects of his character I needed to continue this style. He is not without humour though, all be it dry and sarcastic, and I needed to include that classic English gentleman wit to carry on Franks style and for the audience to be able to recognise him as his character. Comment on my planned impact on the audience I wanted to show what I thought Franks true feelings were for Rita and finally accepting the truth to himself, yet being true to his nature and not immediately doing anything about it and still leaving his undisclosed love unanswered. A small insight into his thoughts as a whole on Rita, something we do not get to hear about from the play. I wanted to show that as Frank helped Rita, she also helped him, re-lighting his passion for writing. Keeping the audience guessing at the end of the scene is again keeping in nature with the open end of the play, leaving the audience to create their own images about where he could possibly be going.

Perfume by Patrick S

Perfume by Patrick S A Story of a Murderer - a Story of FranceIn this very essay I am going to reflect on the vivid description of historical and cutlural contents in the novel "Perfume" - the recognised masterpiece of the modern literature written by Patrick SÂÆ'Â ¼skind in 1984.Before focusing on the novel itself, let us look back into France, the place of the novel's events, into the XVIII century, and outline its atmosphere. At that time this country, together with the most of Europe, was coming through the Age of Enlightenment - a period of intellectual movement that proclaimed rationality and reason as a new means of thinking and building social life. A big step forward was done by science, which got rid of the mystical element and let medicine, chemistry, physics, economics and other branches of knowledge develop.Significant changes in economics were taking place as well. The form of production was turning from shops into capitalistic industrial enterprises; overseas trade arose.The picture show s a gathering of distinguished gue...The leading role in economics started to belong to merchant manufacturers who posessed raw materials. There were also national enterprises - royal manufactures.In cultural respect, the synonym of the French Enlightenment is stronly associated with the name of Voltaire - dramatist, publicist, historian and philosopher. Such vivid personalities of that time like philosopher and writer D. Didreau, thinkers J.J. Rousseau and Montesquieu, satirist BomarchÂÆ'Â ©, D'Alembert, Robespierre and others should also be menioned.Owing in many respects to all them, the power of mind embraces the society and criticism of church obscurantism arouses. It becomes important to exchange philosophical, scientific and aesthetic ideas between countries. The French language turns into international language of educated people. Together with this, the social class of intelligence is being formed.And now let us get familiar with the details of this...

14 Unexpected Day Jobs of Bestselling Authors

14 Unexpected Day Jobs of Bestselling Authors 14 Unexpected Day Jobs of Bestselling Authors Bret Easton Ellis sold his manuscript for Less Than Zero at the age of 21. Unlike this wunderkind, most authors don’t land on the New York Times Best Sellers List straight after college: most of them had to find day jobs while they worked on their craft. In this week’s post, we look through the rà ©sumà ©s of the world’s most beloved authors and  uncover the skills that paid the bills.1. JD Salinger – Cruise Ship Entertainment DirectorSpeaking of postal workers, the future Nobel laureate was briefly a postmaster at the University of Mississippi. From all written accounts, he was terrible at this job and eventually handed in a resignation letter penned with sound and fury.Who have we left off this list? If your favorite writer once held an interesting, strange, or unexpected job, please share it with us in the comments below.

Managerial Accounting Practices Essay Example | Topics and Well Written Essays - 500 words - 4

Managerial Accounting Practices - Essay Example Another disadvantage of fixed costs is that they eliminate flexibility and make the job of managerial accountants much harder. Variable costs change depending on the level of sales. Also a managerial accountant can find ways to eliminate or reduce variable costs easier than fixed costs. A costs structure in which variable costs are more influential than fixed costs is more likely to have a lower breakeven point. The breakeven point is the amount of sales necessary to cover all expenses. There are many fixed costs in which Claire Corporation is incurring. Some of the company’s fixed costs include building rent, salaries of administration staff, and depreciation of equipment expenses. The company’s plan of expanding the amount of distribution centers is a move that will definitely increase the company’s fixed costs. The overall sales have to increase to justify that strategic choice. If variable costs are reduce it would increase the contribution margin of the company and raise its profitability. The situation of having to liquate merchandise due to excess inventory must be remedied immediately. If the company adjust its cost structure geared towards variable costs instead of fixed costs the plan of creating a just in inventory system would bring greater benefits for the company. There are ways for the company to begin the transformation process to moving away form unnecessary fixed costs. A fixed I had not mentions that is major problem in the company is maintenance costs of the equipment. Some of these machines are obsolete and should be replaced immediately. Buying new machine would eliminate most of the wastage and unnecessary maintenance costs. I also evaluated the company debt situation. The firm has multiple long term loans that were incurred when the firm’s credit score was low due to company being a newcomer in the industry. Now our business credit rating has gone up a lot. Refinancing

Organisation Promotion Plan Essay Example | Topics and Well Written Essays - 750 words

Organisation Promotion Plan - Essay Example Firstly, with regards to where and how the product should be advertised, it is this analysts understanding that trade journals and relevant publications would be an effective mechanism for attracting the attention of potential clients (McGann et al., 2013). Whereas it might be understood that advertising in the likes of The Economist could be effective, the truth of the matter is that this is far too expensive and would require a very large amount of money to engage effectively; therefore making other smaller and more specific publications within the specific trades that might be targeted much more effective. The sales strategy itself will be highly concentric upon delineating an effective message to the consumer. As might be expected, the message that will be immediately trade is with regards to the ultimate loss of utility and profitability that can be realized as a result of conflicts among stakeholders. With regards to the means through which this will be represented, graphical r epresentations will need to be created that promote both an understanding of the emotional aspects of conflict as well as the direct correlation between this negative externality and the overall profit margin that a company might enjoy (Shrestha, 2012). In such a way, the ultimate message that the sales strategy will seek to engage will be somewhat synonymous with the advertising strategy. By seeking to evoke an emotional in this will response within the part of the stakeholder towards the need to mitigate and reduce conflict management, the end consumer will be fully cognizant of the fact that immediate action needed to be taken and the product/service integrated with in order to reduce the ultimate threat that this poses (Goldsmith & Amir, 2010). Similarly, with regards to the time frames and ultimate risk that this particular strategy entails, it must be understood that no particular promotion plan can realize success in a rapid period of time. Rather, a level of patience and exp ectation of the amount of time that it can take before this particular approach begins to return a profit must be engaged upon all stakeholders within the firm in question (Ailawadi et al., 2006). One of the necessary risks that exist with respect to the means by which the product to be integrated is of course the overall activity that the economy may take between now and the time in which the product is fully represented the consumer. Naturally, if the economy begins to worsen, services such as conflict management solutions, will necessarily not be as attractive or deemed as useful to a mere form of survival. Finally, with respect to why the consumer should buy this particular service as compared to the litany of others that are on the market, a sustained level of discussion should be provided with regards to the promotional and advertising material with respect to the ultimate level of experience and expertise that this particu

Existing Philosophies in Education Essay Example for Free

Existing Philosophies in Education Essay Introduction – Sex and the education of the children and youth about it is a point of social concern that always creates ethical, moral and professional criticisms, because of reasons ranging from the consideration of the topic of sex and its position in contemporary beliefs as well as the constant tug-of-war between conservative and liberals in education as to what should be done best in sex and its place in the educational system. The article Talking about Sex provided an insightful point in this particular dilemma that modern day societies face today, noting the persistence of ‘sex and sexuality’ in modern day advertising while people at the same time frown on the idea of teaching sex education inside schools and learning institutions. A Family Education. com article puts the issue in a better perspective, saying that teachers as individuals also carry their own particular ‘issues and concerns’ about sex and that it may affect the manner by which the teacher teaches about sex education. Kakuchi (2004) reports about how Japan considers general sex education as something that is considered harmful to some children even when the same report acknowledges the fact that the focus on a more streamlined sex education is very urgent in the country with the knowledge of the educators and academicians of the level of awareness of children about sex and how a large portion of it was not taken from school lessons, classroom discussions and home teaching, simply because the requirements of the effective sex education teaching will go against existing traditional practices and societal beliefs which would not bend and accommodate this particular educational need children continue to face even now that the world is in the 21st century. Many believe that sex should be taught in school, while others believe that it should remain in the confines of private education, in a manner of how-a-person discovers it, so that it retains the sense of privacy that sex should have. For institutions that teaches sex education, there still is a snag every once in a while especially if the manner by which sex education is being taught does not create the proper mindset, attitude and learning experience for the student. As much it is highly necessary that children are provided with the correct information about sex education, most of the time, the process is not as simple as that. What is equally important is that†¦ Some may argue that sex education is something which should be taught by a specific person, but the truth is every teacher is responsible for having sufficient knowledge in sex education because it is something that everyone experiences; it is something that everyone would be wondering and curious about, â€Å"all kids wonder about where babies come from†, says an article about teaching sex education; it is not math that general and complex computations should be memorized and mastered for the teacher to become a competent instructor in this particular topic, since sex is less of a topic and more of an everyday experience and teachers should help the students synthesize the everyday experience with sex curiosity and the information that it provides / generates by the demonstration of the effective use of the inquiry method in teaching. Research statement One of the reasons for the poor synthesis of children of the solicited facts, beliefs and possible fallacies involved in the overall education and formulation of the set of beliefs as well as the foundation for the attitude and behavior towards sex and the human reproductive system is the absence of the key characteristics expected of teachers as explained in the inquiry method or inquiry education espoused by Neil Postman and Charles Weingartner, and that as a result of which, many present day sexual deviants and sex-related criminals are, in part, a section of the group (that which contains individuals with adverse sexual inhibitions and bearers of misguided sex-related information) that fail to be good learners because of the ineffective use of the inquiry method / inquiry education by the teacher, particularly about sex. Supporting Arguments –The research statement will be dissected through the more specific discussions of particular key points that make up the series of supporting arguments that the paper will provide the linchpin for the main point of the research statement, which is significant today now that many educators and academicians are in constant search for the perfect formula in teaching sex education, particularly in countries wherein there are no noticeable effect of sex education and that problems previously attributed to the lack of sex education is still prevalent despite the presence of sex education today. In Japan, these problems are very visible in statistics concerning teen age sex, teen age pregnancy and other sex-related social concern, this despite the fact that Japan is teaching sex education to school children as early as the third grade. First, teachers become failures in the effective use of the characterisitcs for good teachers in the inquiry method every time they provide direct and exact answers to sex-related inquiries by children because of the belief that this is what traditional morals dictate. Postman and Weingartner (1969), in the book ‘Teaching as a Subversive Activity’, noted that in the process of the utilizing the characterisitcs of the inquiry method effectively and using it to effectively teach and address student concerns, teachers should avoid providing direct answers, more so, avoid enforcing sex-related information in a what-you-ought-to-know format. The common pitfalls wherein teachers fall into is the yielding to the instinct of providing answers to questions in a as-a-matte-of-fact way, which is not incorrect but is also not the only way to teach sex education. Teachers should know that there is as much emotional and psychological aspects in the teaching and learning of sex education as there is the physical aspect of teaching sex education that students should be allowed the avenue to feel that individual feelings and the differences in personal life background also matter in the discussion and in the overall learning process involved in sex edu cation. But the problem is that there are many cases that this is not followed, and this is generally because of the fact that sex education in some areas in the US and predominantly in other traditional and religious countries are still taboo – classroom teachers and academicians continue to avoid the fact that the exposure of today’s children to more and more forms of mass media and popular media coming from different culture other than theirs are all factors in the increased development of a child’s inquiry towards sex and other topics that may pertain to physical intimacy, the sense of sexual pleasure and sex. Teachers should anticipate the fact that while the inquiry of the children about sex are most probably homogenous and focused on the same area, the teacher should still avoid providing exact, boxed in answers and instead allow students to ventilate their queries and throw questions at each other so that the sense of ‘taboo’ in the topic is diminished, allowing for the collapsing of the walls that it built inside the cognition of the child and allowing the entry of teacher-mediated ideas that do not stop, as sex education is a process of continuous learning. Secondly, some teachers misinterpret the idea that Postman and Weingartner proposed in their collaborative work about how teachers should use questioning and the use of divergent questions as a form of facilitating the influx of ideas between students by instead questioning the sense of right and wrong and personal morals of the students (which puts the morality wall up and closes the avenue for the entry of information and education) and by providing questions that divert the discussion / topic entirely to another different topic so that the teacher removes herself / himself from the position of being morally and ethically responsible for the sex education of the students, generally because of the acknowledgment of the teacher’s own incompetence in both the use of inquiry method as well as the absence of the mastery in the subject. What Postman and Weingartner had in mind when they explained this particular characteristic of the inquiry method is that the teacher should provide some questions himself/herself to students so that they can allow the students to explore more into the topic, thus allowing education and learning traffic to move consistently in and around the classroom and inside the minds of the students. Another proof to the high possibility of the presence of problems in teaching sex education with regards to the misuse and lack of adherence to the inquiry method is that sex education is usually in a uniform structure that hinders spontaneity and limits discussion in a specific area, resulting to some students suppressing questions or having questions which were left unanswered while the teachers themselves are not aware on how to facilitate the discussion once questions start pouring in and may seem to lead farther and farther from the original point of discussion. Again, it should be reiterated that since it is an experience which may carry different emotional and psychological baggage for every individual, teachers should not deliver lessons about sex like it is as simple as addition in a math class or the use of correct subject-verb agreement in an English writing and grammar class. The Family Education website’s article on teaching children sex education points out that adults who teach it cannot ‘plan when and where children choose to ask difficult questions’ about sex and as indicated in the inquiry method in teaching, teachers should allow the flow of questions and mediate through the discussion sufficiently. It does not end there, literally and figuratively, for teachers, since lessons, according to Postman and Weingartner should be allowed to develop on its own through the active participation of the student in the question-making and answer-searching. Family Education. com considers sex education, whether at home or in school, as ‘an ongoing conversation’ and that if the blanket of openness and support that the inquiry method allows to develop take form in the course of the learning of the child, then teachers should expect more questions and continue with the task required in setting and defining the answers to questions as dictated by the inquiry method.

Ethics of the USA PATRIOT Act Essay -- Foreign Intelligence Essays

Ethics of the USA PATRIOT Act Another week, another series of patches to download from Microsoft. It seems like every week, Microsoft is under siege from one virus or another. The complexity in the billions of lines of code embedded in its products make it impossible to be error-free. If it is this easy for hot-headed M$ haters to breach the world’s largest software maker, one has to ask: how hard would it be to expose vulnerabilities in the most sophisticated and technologically dependent country in the world? That is exactly what the US government is mulling about. The Information Age has brought unparallel speed of communication plus an immeasurable breadth of information to our fingertips. On the same token, it is also seeing the birth of newer and cleverer ways to create weapons that are too small to detect, too easy to produce, and too widespread to catch them all. For years, the government tried expanding its powers, first in the Reagan Administration, then the Bush (I) Administration, only to be rejected in the Legislature time after time. However, after the 1996 Oklahoma Bombing, the executive branch received some powers. But not until 9/11 did the government win unprecedented expansion of powers from the USA PATRIOT Act (Incidentally, Congress was going to pass a law to repeal those won in 1996 prior to 9/11). [1] The USA PATRIOT Act stands for â€Å"Uniting and Strengthening America by Providing Appropriate Tools Required to Intercept and Obstruct Terrorism Act† (USAPA). It entrusts government agents to a whole new arsenal of weapons to counter terrorism. Besides fully upgrading many watered down surveillance laws, it also promotes the use of the pen register, trap and trace devices, carnivore, sneak and pea... ...p because I wasn't a Jew. Then they came for the trade unionists, and I didn't speak up because I wasn't a trade unionist. Then they came for the Catholics and I didn't speak up because I was a Protestant. Then they came for me, but by that time, no one was left to speak up." 2 [1] http://www.globalissues.org/Geopolitics/MiddleEast/TerrorInUSA/USAPA.asp [2] http://www.epic.org/privacy/terrorism/usapatriot/ [3] http://www.yellowtimes.org/article.php?sid=444 [4] http://www.aclu.org/Files/OpenFile.cfm?id=14799 [5] http://www.eff.org/Privacy/Surveillance/Terrorism/PATRIOT/safe_act_analysis.php [6] http://www.lifeandliberty.gov/subs/q_support.htm [7] http://www.lifeandliberty.gov/subs/s_articles.htm [8] http://www.lifeandliberty.gov/ [9] http://www.lifeandliberty.gov/subs/p_congress.htm [10] http://www.theregister.co.uk/content/55/33106.html

Bacillus Cereus

B cereus has been discovered since 1955 as a cause of food poisoning (Luna etal 2007). 52 cases of food borne diseases connected with B cereus were reported in the interval between 1972 and 1986 and only two cases were reported in 2003 which represent about 2 % of the actual cases due to underreporting and many of the case go undiagnosed(Benenson 1990) . According to the south Carolina department of Health and Environmental control and CDC,close to 25% of state public health laboratory do not carry out B cereus testing routinely (Kramer& Gilbert 1989).The Centre for Disease Control estimates that 97% of all cases of food poisoning come from improper food handling; 79% of cases result from food prepared in commercial or institutional establishments and 21% of cases result from food prepared at home (Terranova & Blaker 1978). The most common etiologies are as follows: (1) leaving prepared food at temperatures that allow bacterial growth, (2) inadequate cooking or reheating, (3) cross-c ontamination, and (4) infection in food handlers (Blaker 1978).Cross-contamination may occur when raw contaminated food comes in contact with other foods, especially cooked foods, through direct contact or indirect contact on food preparation surfaces. Bacteria cause approximately 75% of the outbreaks of food poisoning and for 80% of the cases with a known cause in the United States (Blaker 1978). As many as 1 in 10 Americans has diarrhea due to food-borne infection each year. The 2 syndromes associated with B cereus food poisoning include short incubation or emetic syndrome with I.C=1-6 hours and the long incubation or Diarrhea syndrome with I. C=6-24 hours (Kramer 1989). Fried rice is the leading cause of emetic syndrome in the US (Bean 1990; Terronova 1978). Heat stable emetic toxin (ETE) is responsible for the short incubation period syndrome while the heat labile enterotoxin is responsible for the long incubation syndrome (Bean etal 1990) Syndrome Types of Bacillus Cereus food poisoning Bacillus cereus food poisoning has two varieties namely the emetic syndrome as well as the diarrhea syndrome types. B.cereus has some toxins responsible for its pathology and such toxins produces diseases that tally more with intoxication than absolute food poisoning. The emetic type can usually be confused with staphylococcal food poisoning due to its short incubation period (Luna etal 2007). However staph aureus being an important cause of food poisoning produces infection following growth in protein and carbohydrate foods. The enterotoxins of S aureus are super antigens and are heat stable making them resistant to the action of gut enzymes .As small as 25 microgram of enterotoxin B can produce diarrhea and nausea (Luna etal 2007). The emetic effect of this toxin is believed to be as a result of central nervous effect following the action of the toxins on the gut neural receptors (Ficker etal 2007). Some strains of staph aureus produce enterotoxins during their developme nt in meat, dairy foods and other food products and characteristically, this food usually has been recently prepared but has not been properly refrigerated. Almost 6 distinct types of staph enterotoxins exist.Following the swallowing of the preformed toxin, it is taken in by the gut mucosa and subsequently stimulates neural receptors and this stimulus is transferred to the vomiting centre in the brain and this projectile form of vomiting usually occur after few hours and it is less frequently associated with diarrhea and staph food poisoning is regarded as the commonest form. The food poisoning due to staphylococcus are usually associated with a smaller incubation period when compared with B cereus (from 1 to 8 hours).It is also associated with a very violent, copious nausea, diarrhea and vomiting all occurring in the absence of fever(Benenson 1990). It should be noted that with the emetic type where the incubation period is 2-8 hours, the prominent symptom is vomiting whereas in th e diarrhea type with incubation period of 8-16 hours the prominent symptom is diarhoea. Other species of bacillus are infrequently associated with human pathologies and difficulty arises in differentiating superficial contamination with B cereus from the authentic disease caused by this same organism .About 5 species of the Bacillus are aetiologic agents in insects and they include: B larvae, B lentimorbus,B sphericus,B papillae and B thurigiences and some of them have been taken advantage of by their use as insecticides(Fricker etal 2007) . Incorporation of the gene from B thuringiesis into some commercial plants has been recently achieved and this subsequently has generated a lot of controversies among the activists on environmental issues about the safety of these genetically fashioned food and plants products (Guerrant and Bobac 1991).Food types associated with food poisoning While the emetic type is associated with foods like fried rice and in fact the leading cause in the US ( Black low &Greeberg 1991), the diarrhea syndrome is associated with the likes of sauces and meat. The short incubation type is linked with fried rice that is cooked and kept warm for many hours and is also often associated with Chinese foods. A previous outbreak has revealed macaroni and also cheese from milk being the source of the bacterium.Incubation Period of the two syndromes of B. cereus that causes Food poisoning In the emetic type the diarrhea usually last for about 24 hours and it usually start 1-5 hours after the ingestion of the food substance like rice and it may also follow the ingestion of pasta foods. Food poisoning of the long incubation period i. e. 10 to 24 hours is the diarrhea type and this type may be confused with clostridia food poisoning. Mechanism of action ETE-forms small molecules, channels and holes in membranes.HBL-stimulates intestinal fluid secretion by various mechanisms including activation of adenylate cyclase and pore formation. Toxin of B-cereus i nclude emetic toxin (ETE), Nhe and EntK. Only 2 of the 3 enterotoxins participate in the causation of food poisoning and they consist of 3 different protein substitute acting together. HBL is a haemolysin while Nhe is not . EntK is a single component protein and not associated with food poisoning (Terranova&Blaker 1978). The 3 enterotoxins of B cereus have cytotoxic effect and they act on cell membranes forming holes and channels in them.People at risk of developing food poisoning The high risk population for food poisoning includes the older adults and this is due to the fact that as you get older, your immune system may not respond as quickly and as effectively to infectious organisms as when you were younger (Blacklow & Greeberg 1999). The Similar explanation goes for Infants and young children because of the immaturity of their gastrointestinal tract and also their immune systems haven’t been so fully developed.People with chronic diseases are also at risk of food poisoni ng because having a chronic condition, such as diabetes or AIDS, or receiving chemotherapy or radiation therapy for cancer reduces your immune response. Clinical features The clinical symptoms produced by the emetic type include abdominal pain, vomiting, nausea and self limiting type of diarrhea. The clinical symptoms of the diarrhea or long term incubation syndrome include fever and vomiting in rare cases but most prominent symptoms are profuse diarrhea and abdominal pain.The intestinal toxin is usually preformed but it can be produced inside the intestinal tract (Kramer &Gilbert 1989). To make a meaningful diagnosis of this organism, one will require that a load of about 105 of the organism is present in the feaces and just the presence of the organism not up to this maximum concentration is not enough to diagnose. Also importantly, B cereus is an important aetiologic agent of eye diseases such as panopthalmitis, endopthalmitis and infection of the cornea too .This organism during a traumatic event is usually inoculated into the eye and it usually does this via the foreign body introduced into the eye. Both local and system problems have been reported associated with B cereus and it’s been associated with medical foreign devices such as braces, prosthetic valves, and some invasive procedures like passage of urinary catheter, nasogastric tube and chest tubes. Some of the associated systemic problems caused by the organism include meningitis and encephalitis, pneumonia, osteomylitis, as well as endocarditis.The use of intravenous drugs also predisposes to infections by B cereus (Bean &Griffith 1990). The organism lives inside the soil and it is a common finding that it contaminates foods like rice (Jones and Blicslayer 2002). The toxins production usually occur when large amount of rice is prepared and then allowed to cool down which subsequently lead to the growth of the spores and the vegetative form now synthesize the toxins and all these occur in th e log phase growth period or during the process of sporulation.Clostridium is the third leading cause of bacteria food borne epidemics following salmonella and staphylococcus aurues The enterotoxin it produces causes a self resolving gastroenteritis and it does this by binding to the brush border membrane receptor and therefore binding to abdominal wall mucosa, interrupting the exchange of ion and the resultant effect is the loss of ions and low molecular weight metabolic products (Benenson 1990). The time of onset of the clinical manifestation is usually between 8 and 16 hours i.e. earlier than that of B cerues and it follows the ingestion of the organism itself. Although it is also associated with abdominal pain and diarrhea but less commonly with systemic problems. Another species of the clostridium family is clostridium difficile is usually associated with over 25% of antibiotic associated diarrhea and 95% cases of psedomembraneous enterocolitis and the organism produces two ent erotoxins (exotoxin A&B). Some of the precipitant antibiotics include clindamicin and ampicillin.However the diarrhea of B cereus infection does not follow antibiotics use. The clinical picture of C difficile diarrhea includes nausea, vomiting, abdominal pain as well as greenish voluminously large amount of diarrhea (Blacklow and Greeberg 1991). Protoscopy will show pseudo membranes and microabscesses with an erythematous mucosa and the diagnosis is confirmed by demonstrating toxins in the stool and the current treatment of choice includes oral metronidazole (Fricker etal 2007). Other aetiologic agents of food poisoningOther bacteria organism toxins that have been implicated to cause food poisoning include those of Vibro cholera, Yersina enterolitica, and Aeromonas species. However the exact role of the organism and their toxins in pathogenesis is not well delineated except for V cholerae. C perfirigens is another aetiologic agent responsible for food poisoning (Jones&Blikslaker 200 2). Case Study 1 Father, mother and 2 children with respective ages 34, 28, 6 and 4 presented in a hospital because of passage of watery stool and fever all of 6-12 hours duration.There was history of eating green salad beans, ground meat and tortillas prepared by someone else in an encampment because they are migrant farm worker family. It was also found out later that another 7 month old child in the family had not taken the food and was found to be well. The children started having abdominal discomfort, diarhoa and fever 24 hours later and the symptoms have been continuous since the previous 12 hours and both affected children have been having bloody stool.The parents also started having similar symptoms 5 and 7 hours ealier excluding visible bloody stool. There was history that some other persons in the encampment had similar symptoms in the past 2 weeks and that the camp’s hygienic state is poor. Both children are warm to touch on examination as well as the parents and h ave increased heartbeat and the children also appeared to lack fluid . A mount of their stool revealed white cells that fight infections and the faeces of the children were blood stained. Comments and explanationGenerally speaking, vomiting, nausea, fever abdominal pain and diarrhea are the major key symptoms of infection of the gastrointestinal tract and the main symptom will depend on the cause whether it is a toxin or invasive or a combination of the two (Guerrant &Bobak 1991). Usually, nausea and vomiting are often related with preformed toxins in food. For instance, B cereus and staph aureus can generate enterotoxins in food and this usually happen few hours after the ingestion of the food substance (Guerrant &Bobak 1991).The likes of enterotoxins of enterotoxigenic E coli and Vibrio Cholera usually affect the superior aspect of the bowel to cause watery and massive diarhoea. As in the above scenario, invasive bacteria penetrate the colonic mucosal and cause abdominal pain with blood and mucous associated with fever and dehydration and this constellation of symptoms are regarded to as dysentery and the implicated aetiologic are for dysentery are:Entamoeba histolytica,Clostridium difficile ,enteroinvasive E. coli,salmonella ,campylobacter jejuni.The above children were admitted in the hospital and treated and parents were also treated as outpatients with fluids and drugs and this is followed by public health sanitary measures in the camp. In conclusion, food poisonings are very common most especially in the developing parts of the world with high morbidity and mortality most especially among infants and children (Kramer &Gilbert 1989). Therefore of value are public health preventive measures by the provision of good water supply as well as sanitary and hygienic water and food supply.(Guerrant RL, Bobak DA: Bacterial and protozoa gastroenteritis. N Engl J Med 1991; 325:32). Case study 2 A reported incidence of acute gastrointestinal infection occurred in Ju ly 21, 1993 among the members of staff as well as the pupils of a co-owned child day care school after a catered lunch. This lunch was served for eating to 82 pupils of the day care centre to children between the age of 6 and less and the children are 82 in number along with 9 staff members. Past dietary history was gotten from 80 individuals and 67 were said to participate in the lunch.An individual at the day care made a case definition of vomiting. Among those served and who ate at the lunch, 21 %( 14) became sick and 13 did not. The symptoms observed ranged from diarrheal in 14 %,pain in 30% case and nausea in 71% case. 12 out of the 14 instances occurred among the children from ages 2. 5-5 and 2 other members of staff. Stastical analysis reveals that the median incubation period was 2 hours(the range is 1. 5-3. 5 hours). The resolution of symptoms took place over median interval of 4 hours following the onset(range 1. 5-22 hours).Among the dishes served in the local restaurant, only chicken fried rice was linked with notable illness and the problem occurred among 14(29%) out of the 48 individuals who ate the chicken fried rice in comparison to none of the 16 individuals who did not eat. The implicated rice was prepared the night preceding the incidence on July 20 under room temperature before it was refrigerated. The report also confirms that the rice was heated in oil with the slices of the cooked chicken on the morning of the lunch, then handed over to the daycare centers at around 10:30 am without refrigeration and served at noon without rewarming it.As a subsequence to the outbreak the advice by the health personnel to the restaurant officials and daycare staff was to stop the custom of cooling of rice or any other food at room temperature henceforth and that food should be kept at appropriate temperature of 5 degree or above 60 degree and that the temperature should be confirmed by a thermometer. Analysis of the case study 2 This short incubation syn drome variety of the disease which featured in this outbreak is overseen by highly stable toxin that can withstand enzymatic effect as well as extremes of temperature and PH.The diarrhea syndromic type is mediated on the other hand by an acid and heat labile intestinal toxin affected by the effect of the proteolytic enzymes like pepsin, trypsin etc. To make a diagnosis of Food poisoning, it is essential to isolate more than 10 5organisms per gramme from the epidemiologically implicated food substance . The self resolving as well as the lack of severity in most cases account for the reason B cereus is underreported(qtd in Todar 2004). Moreover recent research reveals that close to 20 % public health laboratory do not have the facility for the routine test for B cereus.In the United States, the leading cause of the emetic syndrome type or the â€Å"Short incubation syndrome† type of B. cereus is fried rice. As discussed before that B cereus more often than not is found in uncoo ked rice where the heat resistant spores also withstand and survive cooking. The survival of the vegetative form is a possibility after cooked rice is placed in an incubator as it generates heat stable toxin substance which can withstand heating(Kramer &Gilbert 1989). In this described scenario, the vegetative form must have proliferated at the food joint and also at the day care centre while the rice was being kept at room temperature.The problem is the unawareness of the restaurant food workers that certain danger is associated with cooked rice potentially. It’s imperative from the report the need to properly inform food handlers about fundamental rules and customs for hygienic healthy and safe food management and handling (Benenson 1990). Web Review of Todar's Online Textbook of Bacteriology. â€Å"The Good, the Bad, and the Deadly†. (SCIENCE Magazine- June 4, 2004 – Vol 304: p. 1421). Retrieved from www. textbookofbacteriology. net on May20, 2009. Bibliograp hy Bean NH, Griffin PM.Foodborne disease outbreaks in the United States, 1973-1987: pathogens, vehicles, and trends. Journal of Food Protection 1990; 53:804-17. Benenson AS, ed. Control of communicable diseases in man. 15th ed. Washington, DC: American Public Health Association, 1990:177-8. Kramer JM, Gilbert RJ. Bacillus cereus and other Bacillus species. In: Doyles MP, ed. Foodborne bacterial pathogens. New York: Marcel Dekker, Inc, 1989:21-70. Terranova W, Blake PA. Bacillus cereus food poisoning. N Engl J Med 1978;298:143-4. Luna, V. A. , King, D. S. , Gulledge, J. , Cannons, A.C. , Amuso, P. T. , Cattani, J. (2007). Susceptibility of Bacillus anthracis, Bacillus cereus, Bacillus mycoides, Bacillus pseudomycoides and Bacillus thuringiensis to 24 antimicrobials using Sensititre(R) automated microbroth dilution and Etest(R) agar gradient diffusion methods. J Antimicrob Chemother 60: 555-567 Fricker, M. , Messelhausser, U. , Busch, U. , Scherer, S. , Ehling-Schulz, M. (2007). Diagn ostic Real-Time PCR Assays for the Detection of Emetic Bacillus cereus Strains in Foods and Recent Food-Borne Outbreaks. Appl. Environ. Microbiol. 73: 1892-1898Blacklow NR, Greenberg HB: Bacteria gastroenteritis Engl J Med1991; 325:252. Guerrant RL, Bobac DA: Bacteria and Protozoal gastroenteritis. N England J Med 1991; 325:327. Mckay DM intestinal inflammation and the gut microflora. Can J gastroenterocol 13:509, 1999. Jones SL, Blikslaker AT: the role of the enteric nervous system in the in the Pathophysiology of secretory diarhoea. J Vet Intern Med 16:222, 2002. Guerrant RL et al: Practice guidelines for the management of infectious diarrhea. Clin Infect Dis 2001;32:331. Guerrant RL, Bobak DA: Bacterial and protozoal gastroenteritis. N Engl J Med 1991;325:327.

Analysis of whether or not Transcendentalism is relevant to modern-day society Essay

Some aspects of Transcendentalism can be applied in today’s society, while others have lost their relevance due to the changes of social and economic conditions since the time of Thoreau. The Transcendentalists’ goal was to create a Utopia in America. They believed in a society without rules in which you would be free to do whatever you wanted as long as it did not infringe on the freedom or well-being of others. The concept of what is a Utopia is different for every person. In today’s densely populated countries it appears almost impossible to do anything that does not affect or infringe upon someone else. The Transcendentalists also believed in the Jeffersonian philosophy that each generation should only be concerned with itself and its own well-being, which would assure a solid foundation for the next generation. I think this would not work in today’s society because there are many things we could do to help our generation but would make later generations pay a price. An example of this would be providing jobs for a strip-mining project to help the current generation’s economy, while it destroys the environment for later generations. Transcendentalist beliefs of adding onto the previous generations’ efforts would not work if each generation, in helping itself, is destroying the Earth. The Transcendentalists also believed that one should live simply, with few material possessions. To explain this point, we consider how much the sheer volume of material possessions has changed over the years. When cave men roamed the earth, an elaborate material possession might have been a wood club studded with rocks, or an especially beautiful loincloth. In the 1800s, an automobile was a possession of great material value. Thoreau had a small house, 3 chairs, a desk, 2 suits, and a few books. He was able to sustain himself by growing his own food in the surrounding area. The concept of what is considered necessary for a comfortable life has changed vastly since Thoreau’s time. While all he needed was a roof over his head and a patch of land and a few seeds, most people in today’s society must have a â€Å"job† and get paid to buy shelter and food, energy, transportation, and all other modern necessities. In Thoreau’s time there were fewer people, so if someone wanted to, they could go out and live in the wilderness. Today, if someone wanted to live in the wilderness in a negotiable climate, it would be impossible because of the sheer amount of urban sprawl and the laws which are in place to protect the wilderness. As I examined the multiple points of Transcendentalism, I found that even in Thoreau’s time, it would be possible for someone to practice some of the aspects of Transcendentalism, while putting other aspects into practice would be nearly impossible. I think living in the true Transcendentalist lifestyle is neither feasible nor very beneficial. The true meaning of what Thoreau discovered while living at Walden Pond was to simplify your life and accept your place in the world. Here are some words from the man himself: â€Å"Rather than love, than money, than fame, give me truth. I sat at a table where were rich food and wine in abundance, and obsequious attendance, but sincerity and truth were not; and I went away hungry from the inhospitable board. † â€Å"However mean your life is, meet it and live it; do not shun it and call it hard names. It is not so bad as you are. It looks poorest when you are richest. The fault-finder will find faults even in paradise. Love your life, poor as it is. â€Å"

Free Essays on Rehabilitation

Thesis Statement and Outline Thesis: I have decided that â€Å"rehabilitation† will be my area of concentration for exploring my career options after I retire from the Navy. I. The Areas of Rehabilitation that interest me. A. Juvenile boot camps 1. Why I would like to work in a juvenile boot camp. a. I enjoy working with and helping youth. 2. Why juvenile boot camps were opened. a. Increase in juvenile crime b. Growing cost of youth detention facilities 3. Juvenile boot camp programs a. boot camp structure b. boot camp programs B. Therapeutic Communities 1. Complete treatment Environment 2. Treatment outlook 3. Primary goal 4. Effectiveness 5. Financial feasibility C. Conclusion 1. How both areas could influence my career choice. a. Military background b. Personal experience Rehabilitation When I started pursuing my college degree, I knew I wanted to work in the Criminal Justice field. I was just not sure what area I wanted to make a career after retiring from the Navy. I did know that I wanted to help people and have a positive impact on them. As I have continued towards completing my degree, I have decided that â€Å"rehabilitation† would be my area of concentration for exploring my career options. This way I will be using my military experience and college education to help people. There are two areas of rehabilitation that interest me. First is juvenile rehabilitation. I am very interested in working at a juvenile boot camp. I enjoy working with the youth and I will be able to help them when they need it most. The other area of rehabilitation that interests me is the therapeutic communities. Here I would work with adult offenders at the end of their incarceration period, and assist them with returning to the community. I will discuss these two areas and explain how they will influence my career options. Juvenile boot camps were opene... Free Essays on Rehabilitation Free Essays on Rehabilitation Thesis Statement and Outline Thesis: I have decided that â€Å"rehabilitation† will be my area of concentration for exploring my career options after I retire from the Navy. I. The Areas of Rehabilitation that interest me. A. Juvenile boot camps 1. Why I would like to work in a juvenile boot camp. a. I enjoy working with and helping youth. 2. Why juvenile boot camps were opened. a. Increase in juvenile crime b. Growing cost of youth detention facilities 3. Juvenile boot camp programs a. boot camp structure b. boot camp programs B. Therapeutic Communities 1. Complete treatment Environment 2. Treatment outlook 3. Primary goal 4. Effectiveness 5. Financial feasibility C. Conclusion 1. How both areas could influence my career choice. a. Military background b. Personal experience Rehabilitation When I started pursuing my college degree, I knew I wanted to work in the Criminal Justice field. I was just not sure what area I wanted to make a career after retiring from the Navy. I did know that I wanted to help people and have a positive impact on them. As I have continued towards completing my degree, I have decided that â€Å"rehabilitation† would be my area of concentration for exploring my career options. This way I will be using my military experience and college education to help people. There are two areas of rehabilitation that interest me. First is juvenile rehabilitation. I am very interested in working at a juvenile boot camp. I enjoy working with the youth and I will be able to help them when they need it most. The other area of rehabilitation that interests me is the therapeutic communities. Here I would work with adult offenders at the end of their incarceration period, and assist them with returning to the community. I will discuss these two areas and explain how they will influence my career options. Juvenile boot camps were opene...

Flood and Flash Flood Causes

Flood and Flash Flood Causes Floods and flash floods happen whenever water overflows onto normally dry land. But while the outcome is the same, and the weather events that cause them (slow-moving low-pressure systems, hurricanes, and monsoons) may be the same, all floods are not created equal. The main differences between floods and flash floods are the time it takes their flood conditions to develop, how long they last, and how wide sweeping their impact. Floods: Slow-Rising, but Long-Lasting Like the Great Flood that came after heavy rain poured down on the earth and Noahs ark for forty days and forty nights, the worlds flood events are often longer duration flooding. And as Noahs flood continued for one-hundred and fifty days, likewise todays flood events begin and end gradually and are considered long-term events that typically last days or weeks. Besides impacting transportation, floods often bring health hazards, like mold, and disease brought on by standing water. When weather conditions lead waters to rapidly rise, flash flooding occurs. Flash Floods Develop Within Minutes to Hours As the name suggests, flash floods are rapid flooding events. How rapid? According to the NOAA National Weather Service, flash flood situations develop within six hours (or less)Â  of the start of the causative event. While the majority of flash floods are triggered by heavy rain falling within a short amount of time (like during intense thunderstorms), non-rain-related events can also trigger them such as: A levee or dam failure,Sudden snowmelt or thawing of glaciers, orA sudden release of water by a debris flow or ice jam. Because of their sudden onset, flash floods tend to be thought of as more dangerous than regular floods. Adding to this flash floods are also associated with raging torrents of fast-moving water against which there is little protection (even from a vehicle) from being swept away. Flash flood waters often subside as swiftly as they swell. Once the torrential downpours end, flash flood conditions do too. Another difference between flooding and flash flooding is where each commonly occurs. Flooding can involve widespread flooding of waterways or the accumulation of rainwater on saturated ground and roadways. In contrast, flash flooding more often involves localized flooding of small rivers, streams, creeks, and storm sewers. Is It Possible to Be Under a Flood Alert and a Flash Flood Alert? It may seem redundant to have both an active flood watch or warning and a flash flood watch or warning too, but if this happens you should take both seriously. It means that your area is at risk for both gradual and immediate flooding. An example weather situation where this could happen is if your area had seen prolonged rainfall in days prior and then had a hurricane approach. Your flood risk would be elevated from the longer duration flooding, but also from the heavy tropical moisture associated with the hurricane.

Social responsibility as part of the Livity youth marketing agency Essay

Social responsibility as part of the Livity youth marketing agency - Essay Example Society expects corporations to get involved in the community and to act in a socially responsible manner. Customers support companies that are ethical in their dealings with internal and external stakeholders. Social responsibility can be defined as the principle that businesses should contribute to the welfare of society and not be solely devoted to maximizing profits (Investopedia, 2012). A company that believes in the value and importance of social responsibility is the Livity youth marketing agency. â€Å"Livity is a socially responsible youth communications agency that works directly with young people every day to produce co-created campaigns and content for brands, broadcasters, charities and local and central government that achieve client objectives† (Livity, 2012). The purpose of this paper is to demonstrate ways to achieve social responsibility at Livity. The organization performs advertising campaigns to a diverse group of corporate clients including Google, BlackB erry, C4, Virgin Media and Big Lottery Fund. A way for the company to improve its social responsibility program is by donating the time of its employees to work on projects for nonprofit organizations. The company can set a quota of how many hours it will donate during a fiscal year. Nonprofit organizations interested in labor donations must file an application with the administration of Livity. The expertise of the team at Livity can help a lot of these organizations get noticed by the community. The operations of Livity currently use a lot of paper. Deforestation is a serious environmental problem that must be addressed by corporations worldwide. â€Å"The net loss of the world’s forests is estimated at 7.3 million hectares per year† (Facingthefuture). Some of the causes of deforestation are fires, industrial consumption and population growth. The United States, Europe and Japan consume approximately 22% of the paper worldwide. Livity can take a stance to act in a so cially responsible manner if it changes its paper utilization policy. The company can formulate a long term plan with the ultimate goal being to transform the company into a paperless environment. The use of technological tools is essential for companies to switch from traditional paper usage to a paperless office. A way to train employees to learn how to work in a paperless environment is to expose employees to virtual teams. A virtual team convenes and operates with members linked together electronically via networked computers (Schermerhorn, Hunt and Osborn, 2003). A simple first step to apply social responsibility to paper usage is to purchase only recycled paper. Another option for the company is to substitute the use of pulp based paper with another material. A company in Australia called Papyrus Australia Ltd (PPY) invented a new form of paper called banana ply paper. Banana ply paper is a new form of paper made out of the trunks of banana trees. The trunks of banana trees ar e a renewable source. Livity can negotiate a partnership with Papyrus Australia to license the manufacturing process in order to produce banana ply paper to supply the yearly needs of Livity. An environmentally friendly and socially responsible action that Livity can take is to sponsor a recycling program in the community. The company can set up a recycling program with the scope of covering an area of 100 square miles around the corporate headquarters office. In the future the target is to increment the reach of the program to 500 and 1,000 miles from the corporate headquarters. Some of the materials that will be picked from the homes of the participants of the program are paper, plastic and aluminum. The people that recycle must separate each material into separate bags. The company will also perform recycling in-house.